Beyond the buzzwords: How to make marketing trends work for you in 2017

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Failure to market a product or service is a mortal sin in business. Marketing is so important especially if your company is not well known in the area that you live in – certain marketing strategies must be implemented along with product creation or the types of services that you offer. Without the marketing portion of a business plan, it will be very much like talking to a brick wall. No one can benefit from the amazing products and services that you offer if they have no idea you exist.

Marketing is very beneficial. With a superb marketing strategy, your targeted customers will be able to see exactly what product or service you are offering. It will increase your chances of customer retention as well as referrals. It is important to enable these techniques in order to generate higher sales and show the world what you’re capable of doing when a business first begins.

A complete understanding of the importance of marketing is vital for business owners and entrepreneurs. Those who fully understand and know how to implement the right marketing strategies are destined to succeed in their vision. Over half of the businesses created daily neglect to formulate the proper marketing plan into their business plan. Sadly, this often leads to failure.

To know the marketing trends for this upcoming year 2017, read this article from Smart Company AU:

8 Ways To Get The Most Out Of Your Business Blog

If done correctly, blogging for your small business is one of the lots of ways to boost your business’ chances to become successful.

Photo: © romablack, YFS Magazine

Before, blogging was only known as websites used for personal purposes where the blog owner publishes his or her own views, thoughts, experiences, or daily life. But nowadays, a lot of internet marketers have made use of blogging for business purposes. It has now become an effective method of reaching out potential customers as well as for search engine rankings. Things like web visibility, web presence, or web popularity are achievable through blogging, just like what link building can do.

Blogging for business is essentially a cheap way to create high web presence or popularity. If you want your business to be visible on the World Wide Web, then you can make a blog where you can place various links that will lead back to your main site.

Blogging for business has truly picked up popularity on online business because digital marketers have realised the value of quality blogs in Search Engine Optimisation or SEO. But due to the great number of bloggers that emerged today, the chance of having your blog stand out among other millions of blogs is really crucial. Thus, you must come up with a unique, creative, and valuable blog.

If you want to get the most out of your business blog, you should read this post from YFS Magazine:

Feasibility of your business idea

As an entrepreneur, your main objective is to bring success to your new business venture. No matter what product or service you are creating, you need to convince other people to finance your initiatives.

Becoming successful in business is not easy especially in the financial aspect. That is, unless you have very rich – and patient – friends and family with deep pockets. But most people aren’t so lucky.

Do you know what feasibility study is? Basically, feasibility studies assess the viability of new projects and help to determine whether or not it is “feasible” to move forward. Essentially, a feasibility analysis is a specialised market research project combined with elements of a business plan.

What makes an excellent feasibility study? A great feasibility will help you achieve your main goal which is to demonstrate a new business idea rooted in reality, present a demonstrated market need for your new business, and to show that your business execution plan is practical.

Feasibility study is a specialised market research reports. It provides a significant return-on-investment (ROI) if properly executed. It can be one of the best investments you ever make as an entrepreneur. However, there are myriad ways that one can go wrong. And the repercussions of a poorly-conceived or poorly-executed study can be disastrous.

Read more about business feasibility at:

Extending Your Social Media Reach: Working the Facebook Author Tag Feature

Do you want to become the next web marketing rock star that can generate six-figure income in less than a month? This goal is not impossible as many have already done this before. Start by taking advantage of Facebook marketing.

Perth Business NewsFacebook marketing has become of the most effective modern marketing platforms that help increase your fan base and build a captive audience so that you can market your brand and grow your business. With more than 1.23 billion active monthly users from all corners of the globe, Facebook is truly a great platform to market your brand.

To begin your Facebook marketing campaigns, the first step that you need to do is to create a fan page with the name of your business, description, a company logo, and photos of the product you are offering. When you create your business page make sure that you choose to use the vanity URL. If you don’t use the vanity URL your URL will include lots of numbers where you would want your chosen name to appear. You can set up your vanity URL in the page settings.

Then, the next step is to promote your page. Plan a good strategy to get a bunch of likes and reach a lot of people. Recently, Facebook has just added the Author Tag feature to help marketers extend their reach. To learn more about this new feature, you should read the post at Huffington Post.

Check out the full article here: